With the advent of the multimedia era, virtual images wrap the public and gradually replace reality. The emergence of a variety of image media has changed the transmission mechanism of images, but also brought a series of social and cultural phenomena and changes in public discourse (Feng Li, 2017). Contemporary social and cultural context affects visual culture, Baudrillard (2017) It holds that the field of economic production is integrated with the field of ideology and culture. With the continuous upgrading of consumer resources and the acceleration of urbanization, the industrial society is gradually changing into a consumer society. The construction of social relations has gradually separated from the relationship of material production and began to build identity centered on consumption. As a result, consumer behavior has gradually become a symbol of social status. The aestheticization of consumption and advertising imply that people can build an ideal picture of life through consumption. In this way, visual consumption and symbolic consumption are bound together (Feng Li, 2017) Consumption alienation is an important phenomenon in capitalist society. China is also gradually approaching the consumer society in the rapid economic development, and the arrival of the big data era has deepened this problem. People continue to consume in the prosperous and free consumer market to meet their material needs, but at the same time, it will also produce a great sense of loss and confusion. This unit through The study of consumerism visual culture in contemporary society and Chinese culture leads to some thoughts on the "disease" of modernity