RELEVANT CONTEXT

With the end of the industrial society and the arrival of the consumer society, people pay more and more attention to differential symbols, and they are eager to get symbols, but also easy to follow suit (Baudrillard, 1996). Consumerism takes advantage of this, using advertising, packaging, fashion, as well as everyday and cultural goods to spread consumption symbols, thus proving people's identity and status. In this case, the body has become a symbol of worship and a special consumer goods, which makes people put the halo of health care, nutrition and medical science on nursing, diet, fitness and other activities, and pursue this kind of consumption crazily (Baudrillard, 1996).
In this case, the formation of a special phenomenon - consumption seduction. In the consumer society, consumption is the main body and symbol is the order, which means that the commodity and commodity, symbol and symbol form a new orderly relationship. Consumerism will form a chain of suggestive meaning, and the symbol will create suggestive structure and symbolic value to control the consumer's will. Advertising aims at people's unconscious desire and persuades consumers to consume through suggestive structure. Mass media let people understand a lot of information, but also the information as a commodity arbitrary editing, copying, dramatization, idealization, let the information yield to the competition between symbols. It makes us live in a world composed of pseudo culture (Baudrillard, 1996).